Althea Launches Althea App to Make Shopping Easy

Southeast Asia’s leading platform for all things K-Beauty Althea launches their long awaited mobile app for customers to shop on the go. Althea customers are given an exclusive promotional code to use for their first purchase made using the mobile application.

Kuala Lumpur, 15 December 2016 – ​Althea unveiled their highly-anticipated mobile application, capping off a successful year for Southeast Asia’s No.1 K-Beauty destination. This year alone, Althea expanded to 3 new countries (Philippines, Indonesia and Thailand) after Malaysia and Singapore in 2015. The newly launched mobile application will be available on both iOS and Android systems.

Althea’s mobile application not only allows the consumer the convenience of shopping anywhere with just a few taps, but have also added features such as being able to follow their favorite brands, and adding items to their wish list by tapping the heart button above the product. This allows the consumer to get the latest updates on new arrivals, sales and current promotions as well as get recommendations based on the products they like or have previously purchased. The application is also aesthetically appealing with easy browsing of products and brands, showcasing a clean and simple-to-understand interface that allows customers to make purchases in a quick and easy fashion while keeping up to date with the latest and best of K-Beauty from South Korea.

Althea’s CFO, Jae Kim commented: "The Althea mobile app is part of our ongoing efforts to provide our customers with the easiest and most convenient way to browse, discover, and shop for their favorite K-Beauty products. The app is specifically designed to be fast, simple, and easy to navigate. Through this, we hope to cater to the increasingly on-the-go lifestyles of our users so they can shop any time, anywhere. In the near future, we will introduce new and exciting features such as personalized recommendations, video and other high-quality content, and unique social interaction.”

Althea App is available in Malaysia, Singapore, Philippines, Indonesia and Thailand. In conjunction with the launch of their app, Althea will be giving out an exclusive promotional code for customers to use on their first app purchase. For Philippines, the code is MOBFIRST300 to discount P300 off a minimum of P1000 purchase. Terms and conditions apply. Visit to know more. :)

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