Kojie.san Dreamwhite: Sleep More, Ageless with B.E.D Ritual

This blog post will surely benefit all the beauty enthusiasts and sleepyheads out there. In this fast and busy world, sleep is a luxurious thing and it feels like it's the most expensive habit in the world. Admit it or not, most of us especially those who are working more than 8 hours a day are having a hard time to get a decent amount of sleep per day.

The skin is one of the first to show the effects of sleep deprivation, being a window to what's happening inside the body. With just a few nights devoid of sleep, the skin becomes unable to adequately repair itself, starts looking sallow, the blood vessels around the eyes dilate and cause dark circles, and puffiness under the eyes create unsightly eye bags. Pile up more sleepless nights and a myriad of other problems surface: dry, flaky skin, enlarged pores, breakouts, and dull, aged complexion.

Last March 29, 2017, we were invited by BEVI or Beauty Elements Ventures Inc. for a night of beauty and sleep discussion as we welcome their new line of products. A beauty queen, celebrities, doctors and dermatologists are some of the special guests during that night. They discussed how important it is to have a good night sleep and a nightly ritual.

Skin experts also caution against prolonged sleep deprivation as it leads to more irreversible effects, such as premature aging and permanent skin discoloration.

"Sleep increases melatonin -- the sleep hormone which acts like an antioxidant to fight age spots, fine lines, or in the worst-case scenario, skin cancer, "says Dr. Giselle Lazaro, a dermatologist and the owner/founder of NU.U Asia Center for Dermatology and Plastic Surgery. "A good night's rest can also increase the efficiency of special growth hormones that repair and regenerate collagen-producing cells, which are responsible for skin's elasticity and tightness. A deep slumber enables the body to reverse everyday free radical damage through cellular renewal."

Breath, Enrich, Dream (B.E.D)

To give us the best chance against premature aging, experts suggest following a routine that boosts the skin's regenerative processes during sleep. The key is to use anti-aging products just before bedtime to prepare the skin for a night of rejuvenation and complement the fruits of enjoying a night of restful sleep.

This strategy has been the inspiration behind Kojie.san DreamWhite's Breath, Enrich, Dream (B.E.D) Ritual, the pre-sleep regimen for its anti-aging skincare line. To maximize the benefits of enjoying an ideal amount of sleep, the ritual encourages Filipino women to adopt a pre-sleep skincare regimen that includes the following aspects:

BREATHE: Relax in a quite and comfortable spot in the bedroom, then proceed to cleanse and let the skin breathe by washing the face with DreamWhite Anti-aging Soap. Afterward, rehydrate, whiten, and nourish with DreamWhite Anti-aging Facial Toner with Collagen.

ENRICH: Revitalize the face and neck with the DreamWhite Anti-aging Overnight Cream before going to bed to prepare the skin for a night of rejuvenation.

DREAM: Unplug from the world, turn off the lights, and tune out distractions to focus on recharging the mind and body with restful sleep.

The Kojie.san DreamWhite B.E.D ritual doesn't end when women wake up. Also included in the skin care line is the DreamWhite Blemish Correcting Cream, which is best used both during the day and night to reduce skin imperfections and lighten dark facial spots; and the DreamWhite Anti-aging Cream with Sunscreen, that protects the skin against the harmful effects of sun exposure.

Kojie.san's DreamWhite line works in sync with B.E.D, Ritual to revitalize and rejuvenate skin during sleep with the following youth regenerating and lightening active ingredients:

Hydrotensyl Complex, which has collagen, elastin, and honey extracts that accelerate cell regeneration by boosting production of collagen and elastin for softer, more flexible and more supple skin.

Milk Peptide Complex, an anti-aging active with milk-derived protein that helps prevent accelerated skin aging, for wrinkle depth reduction, firmness, smoothness, and elasticity of the skin.

Sodium Hyaluronate, which skin moist and supple for a more youthful appearance.

Kojic Acid, a natural ingredient with antioxidant properties that brightens skin complexion and lightens skin pigmentation.

As their goals and aspirations require them to do more, the usual anti-aging routine won't do for today's Filipino men and women. With Kojie.san DreamWhite and B.E.D Ritual, getting a younger, clearer, and fresher skin is merely all about putting aging to bed.

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